¡UY UY UY!

¡UY UY UY! is a 100% natural supplements brand created in the US with Mexican love, with a product catalogue that includes protein powder, vitamins and pre-workout. the branding people was in charge of developing a solid and friendly concept that aims to talk to the Mexican-American target. The studio created a universe composed by a vibrant color palette resembling our Mexican folklore, an affable logo accompanied by a typography selection influenced by the local aesthetics, and lastly, a series of illustrations of typical Mexican elements that strengthen the overall brand. Altogether, the branding people managed to create a remarkable identity that very well captures the Mexican essence, therefore speaking to a very specific market.