Homie AMT 2020

Homie Abierto Mexicano de Tenis 2020 refers to the presence of Homie, an online long-term apartment rental platform in the Mexican Tennis Open 27th edition in Acapulco. To create awareness amongst potential clients, a series of VIP spaces were intervened in order to offer guests memorable experiences. the branding people was in charge of curating these spaces and making them coherent with their original logo and identity. The studio opted for a surreal atmosphere that blends a cozy and homie environment with tennis elements. Overall the branding people created beautifully branded spaces that express the brands’ identity utilizing a bright color palette, a set of icons and a logo created just for this event.