the branding people

The time has come to reflect on growth; with it, thoughts of transformation and mutation inevitably go through our minds. Every year tbpmx reinvents itself as it creates a new and fresh version of its already existing brand. Looking back and seeing tbpmx’s starting point far away in the distance makes us wonder about the journey that brought us here. Multiple transformations and reinventions marked and built our story. Today we cherish this journey; therefore, for this brand revamp, tbpmx features 3D graphics inspired by the mutation and transformation of its isotype, creating different compositions seen through different angles and distinct textures that make a series of graphics ideal for elevating the brand. With notable changes perceived in the overall brand graphics, tbpmx's core branding will stay the same, featuring its classic electric blue and typographies. This 2023 we celebrate elaborate branding systems that transcend graphics and permeate our day-to-day.