Puerto Amaranto

A new hospitality concept that is based in the experience of traveling through Xochimilco’s canals, allowing visitors to spend the night in a real floating trajinera and enjoy the folkloric and mystic roots of Mexico. the branding people solved the brand’s visual needs by creating a recognizable icon made of natural elements and a visualization of the classic trajinera boats seen in Xochimilco. A series of organic patterns were developed to reinforce the pre-hispanic feeling that Puerto Amaranto represents through its own amenities.