Hyōkō

An eyewear brand focused on new technologies, innovation and simplicity in each design, allowing the user to wear different styles of shades with a single pair of glasses. the branding people envisioned a graphic identity that was able to blend a colorful scheme with ancient Japanese calligraphic strokes, this mix allowed the brand message to be efficiently delivered since its purpose was to disclose Hyōkō’s essence with a modern, vibrant touch.