Discology

Discology is a silent disco project kicking off in San Francisco that looks to create real connections between people in a safe, controlled and sober environment, where assistants can bond through music and a specific state of mind. The studio created a smooth and organic identity based on outlined illustrations about certain human-like characters enjoying themselves as they switch social roles. Hints of blue-ish shades, yellow backgrounds, and accents of vermillion are seen among the project as they are based on color psychology, referring to the general cosmovision of people connecting with each other on a deeper level.