Dementes

Dementes is a multi-format learning platform composed of podcasts, videos, and highly engaging training sessions. Everything is focused on helping its audience reach their full potential, as they help them better the personal and working areas of their lives. To communicate this approach, tbpmx created an evolving graphic universe easily adaptable for any type of content that the brand may come up with. Therefore, we developed an impact-driven identity that is coherent, versatile, and timeless, within a brand that is already known by its audience. At the same time, it irradiates a premium vibe that relates to its content and welcomes new leads. All of this is conceived through applications that adapt to static, animated, and printed formats; which are supported by a serious and yet dynamic color palette. This identity will serve as the core for new brands and content to branch out from the multiple narratives of Dementes.