Woop

Woop is a brand specializing in premium soil amendments crafted from pre-consumer food waste, making its mission to divert organic materials from landfills. The product aims to enhance soil diversity by introducing beneficial bacteria, fungi, and nematodes, fostering a balanced ecosystem that mitigates undesirable pathogens and pests. With families in mind, Woop's branding aims for an artistic and vibrant aesthetic appealing to kids and adults. The visual system incorporates graphic elements reminiscent of the brand's eco-friendly approach. Such as a green palette and soil-inspired illustrations evocative of microscopic dirt, bacteria, and worms, creating a graphic universe that resonates with environmentally conscious individuals passionate about the earth and personal health.