WayGood

WayGood is an exclusive drive-thru coffee shop in Houston, Texas, offering classic and specialty drinks. Inspired by America's fast-service solid culture, the branding people developed a concept around WayGood being the go-to haven in urban jungles—a place to recharge in just 5 minutes. Hence, the brand identity draws inspiration from desert wellsprings, creating a vibrant atmosphere symbolizing a return to life. The color palette features contrasting cool and warm colors reminiscent of an oasis, providing the brand with a friendly and soothing essence. A simple illustration set was developed featuring a playful style, complemented by a casual word mark showcasing bold and spirited characteristics to depict the warm side of coffee.