the branding people

New is always better; this is the reason the branding people decided to renovate its identity for this current year. Based on the idea that “people design for people”, a new concept was created aiming to show the human part in branding. The goal is to relate to the audience and clients on a much deeper level without losing the brands’ essence. The graphic assets were made bolder, while the color palette remained intact. The focus is to have a true approach in future projects where these principles can be implemented. Some assets, like the brands’ icon, were maximized and made tangible in order to achieve human interaction. This represents the link between the digital and physical worlds, which is often forgotten amidst the chaos of technology.