Re

Re is a sustainable and innovative company focused on creating green solutions that shift away from disposables through a revolutionary system based on the use of swap-boxes. The goal is to push forward the reusability movement and build a community around it. It aims to target hard-working, environmentally conscious millennials. Therefore the branding people created a unique graphic identity that portrays aspiration and rebelliousness as part of an impactful lifestyle. This is expressed by a bold iconic wordmark that creates a statement within the field. The use of color remains minimal while bright colors are present. The products themselves are showcased as 2D graphics that form part of the universe. As a whole, Re calls to its target audience in an aspirational way by presenting the product in a cool and fashion-forward way.