Prompt

Prompt is a text messaging software platform for campaigns, non-profits, advocacy groups, and commercial clients. It offers robust two-way texting for big and small organizations. Prompt is more functional and flexible than other leading platforms helping its customers convey their messages thoughtfully and thoroughly. For this rebranding, the branding people developed an identity that revolved around the idea of reinventing instant text messaging, which made its way in 1992. Therefore, the brand showcases an aesthetic from this era with a revolutionary look, representing a new and disruptive way to communicate, just as SMS did. The overall visual system features a retro feel that considers the brand's original colors and a powerful wordmark that illustrates the potential and dynamism of communication as it makes its way to a contemporary world.