Petaluma

Petaluma is a pet nutrition company based in California that focuses on producing food that is better not only for your pet but for the planet. Petaluma's products are 100% plant-based and certified organic. the branding people developed a brand identity that revolves around a commitment to the environment. Whilst communicating that now dog owners have a choice through a chunky word-mark that makes the brand approachable, friendly, and memorable. The hues curated support the dynamism of the brand's illustrative universe while creating an affable twist that adds on to the graphics, where dogs work together with humans to achieve a better world, making it stand out from traditional and photo-centric pets brands.