Oma

Oma is a product design studio that focuses its products on cutting-edge technology and a user-friendly principle that aims to better people’s lives through technology and AI. Therefore Oma’s branding revolves around expressing its front and back end format used to develop these groundbreaking designs. To express this, the branding people created a functional editorial that carries a narrative that conveys Oma’s projects at a glance, while communicating its human personality through bright and eloquent colors. Hence complementing the development of a modular grid, that expresses the stiffness of technology, eventually narrowing down graphically to a memorable icon that supports Oma’s custom word-mark.