Néa

Néa is a commercial space in Tulum thought-out to offer a wide variety of shops and hospitality services to a broad audience. Néa is meant to be the new go-to spot in the area, upgrading lifestyle and elegance in an accessible way by integrating a barefoot luxury concept. It offers users recreational and daily activities to free themselves in a magical ecosystem. Therefore, for Néa's branding, the branding people incorporated relaxed and friendly graphic elements, which express luxury and boutique vibes. Hence, creating a fun environment while maintaining an elegant essence. The visual system embraces a laidback color palette representing freedom and a barefoot atmosphere, as well as an approachable logotype that establishes a connection between luxury and convenience.