Milky

Milky is a lactose intolerance pill that provides a practical and positive experience. It aims to integrate seamlessly into consumers' lives through a pristine package allowing its audience to enjoy their favorite foods. the branding people took inspiration from the Milky Way galaxy symbolizing the goddess Hera spraying milk across the sky. The progressive and cosmic brand identity targets a millennial audience, offering a fresh approach to lactose intolerance. Milky's color palette is drawn from galactic and cosmic hues, incorporating holographic textures. The chosen typography features dynamic sans-serif combinations, maintaining a friendly and modern look. Additionally, an organic wordmark representing the movement of the Milky Way adds flow and appeal to the overall identity.