Mezcal Eterno

Mezcal Eterno, the new mezcal that goes perfectly with lavish, free, and fashion-forward lifestyles. For this project, the branding people created a brand inspired by celestial and heavenly bodies that cater to an audience with an expensive taste who is interested in standing out from their peers. They are looking to flaunt and let everyone see they’re fulfilling their spontaneous whims. Therefore, a typography set that expresses a sense of luxury was selected along with a dark and sharp color palette that sets the brand apart from traditional mezcal brands. Accordingly, the editorial world remains as minimal as possible to ensure every element has a purpose. This is topped with metallic details that enforce the celestial concept and refer to the galactic sense behind the brand while effectuating the luxurious communication. This makes Mezcal Eterno a one-of-a-kind mezcal.