Ideën

Ideën is a Dutch inspired brand based in Mexico that produces and distributes a wide range of commodities designed for modern life, offering smart living products. the branding people created a sober and steady brand system inspired by Scandinavian design using all the different products as main elements for its communication. To avoid visual distractions we used a palette of neutral colors that let materials speak for themselves and to keep the brand from going too sober, we added orange and blue hints that perfectly play with textures and geometric shapes as they display the fun and innovative personality of the brand.