Frontrow

Frontrow Health is an innovative digital platform that empowers patients’ purchase decisions through curated doctor and specialist recommendations. As it exists between an online marketplace and a health portal, an exciting yet trustworthy visual system was essential to create a bridge from providers to the patients. the branding people took special care to separate it from its often sterile competitors through dynamic, rounded elements and bold color accents that bring it closer to the e-commerce world, enhancing the platform’s overall navigation and experience. On the other hand, its sober typographic selection and a wordmark that aims to represent a hand-crafted script bring the brand closer to the world of personalized, approachable health care - revolutionizing the healthcare industry through informed, flawless engagement.