Felt

Felt is an emotional health digital network connecting users with experts for live sessions. It offers various on-demand courses and motivates users with quotes, prompts, and video recommendations. The user can enjoy free content or become a member to undergo a complete emotional experience. the branding people developed a concept inspired by creatively illustrating feelings to create Felt's new identity. Hence, shapes and typographies will take a non-linear approach to express a realistic healing journey. The use of divergent colors accompanied by distinct forms and elements are present to compose a raw brand that connects directly with its audience. Felt's logotype is reminiscent of a puzzle representing mental health as an ongoing process, which simultaneously alludes to the first letter of the brand name.