Evani

Evani is the first Mexican brand to offer organic menstrual hygiene products in the country. With an environmentally friendly mind-set, Evani has a range of organic, plastic free, cotton products; hence adjusting to every lifestyle while being gentle to the environment. the branding people handpicked a color palette that will make Evani stand out from its competitors. This selection inclines to pastel neutrals, that express the softness of the cotton and the feminine side to it. The packaging aims to represent a lighthearted lifestyle that helps to communicate the brand’s organic approach. As a final touch, the studio opted for hints of copper to wrap up the whole branding together and help Evani be perceived as what it really is: a high-end, eco-friendly brand.