Dmanna

Dmanna was conceived with a specific task in mind: preventing and treating UTIs. The creator, who has suffered from these common ailments all her life, created a D-Mannose product line to tackle this mission. D-Mannose is a glucose found in certain fruits and vegetables that washes out bacteria from the bladder. For this project, the harmonic color palette was inspired by fruits and then translated into ethereal gradients, complemented by a clear typeface selection. the branding people aimed to give the brand a drastically different graphic approach to a regular “medical” product. In addition, other support assets were created, including icons and illustrations. The studios’ goal was to help the brand streamline their existing identity through design and boost its communication to reach the people who need it the most.