Dementes

Dementes is a multi-format learning platform composed of podcasts, videos, and highly engaging training sessions. Everything is focused on helping its audience reach their full potential. To communicate this approach, the branding people created an evolving graphic universe easily adaptable for any type of content. Therefore, the identity is coherent, versatile, and timeless, within a brand that is already known by its audience. All of this is conceived through applications that adapt to static, animated, and printed formats; which are supported by a serious and yet dynamic color palette. This identity will serve as the core for new brands and content to branch out from the multiple narratives of Dementes.