Creatinology

Creatinology is a brand that strives to lead the creatine market, prioritizing high-quality, safe, and effective products. The brand's visual identity revolves around conveying strength, power, and energy. Therefore, the branding people developed a concept that emphasizes on the pursuit of surpassing human limits for personal improvement. Thus, editorial curation employs lifestyle images with vibrant colors, symbolizing the energy boost provided by the product consumption. A color block system was created to express tension and dynamism. Creatinology's logotype takes center stage, supported by an isotype exuding strength while adding versatility to the brand. Overall, the visual system strikes a balance between modernity and professionalism, solidifying its position as an expert in the niche.