Calor

Calor Fest is a reggaeton festival in Monterrey, Mexico, that aims to make a mark in music and entertainment by embracing an inclusive, modern ideology celebrating Latin culture. the branding people ideated a concept that draws inspiration from urban culture, combining elegance with boldness and modernity with retro elements. The graphic universe uses kawaii aesthetics and a sexy, futuristic style to create a trendy yet nostalgic visual identity. The use of vibrant colors evokes warmth and fierce vibes. Calor Fest's goal is to stand out in the competitive festival scene, transcending genres and generations with a focus on delivering memorable experiences in a free and safe environment.