WBC

World Boxing Council is an organization that involves 166 affiliated countries with the sole purpose of positioning boxing as the number one sport, as it guards the safety and health of fighters and promotes an atmosphere of respect for the discipline. the branding people executed a powerful campaign with just one idea in mind: To conquer everything. The concept itself focused on pushing boundaries to the limit, leaving all fear behind and overcoming yourself in order to reach glory; this was translated into a graphic language ruled by black backgrounds that added a serious tone to the brand’s message, additionally contrasts of gold were included to represent victory, typography played an important role as it’s seen within the graphic pieces to emphasize the idea of conquest through bold messages.