Somos

Prompted by health and wellness solutions, Somos is a health service that uses technology and a membership system that makes clients feel and look better through a rating guide that helps them improve their lives. The brand serves as a map that leads users to achieve their wellness goals. Hence, tbpmx developed a concept inspired by the Polaris star located at the North Pole, the only star in the universe that remains static, aiding a reliable way to find the direction of the north. Based on a cyclic system of measurements, recommendations, and follow-ups, Somos will keep you stable and constant to achieve your primary goals. The color palette portrays the colors of the aurora borealis that show up during certain stations in the area. At last, the illustration system is based on straight and geometric shapes extracted from the constellations.