the ride to real ribs



Lonnie’s is a casual BBQ restaurant chain located across the fastest-growing cities in Latin America. The branding concept is based in the essence of the classic american highway: neon signs, trailer parks, carplates and the southern soul incarnated in the famous blues singer, Lonnie Johnson.


design proposal


The brand identity combines a colorful palette with vintage-looking illustrations depicting American roads and landscapes with bold traces and typographies. We delivered a full identity that also included the development of visuals to compliment the interiorism.

designed by tbpmx®