hyōkō

conquer new heights

background

Hyoko is a brand of sun and eyeglasses with interchangeable lenses that stands out from the rest for its smartness, innovation and minimalistic designs. The naming has its origin in an “old” Japanese world which means “cusp”.

design proposal

The logo proposal is absolutey organic, handmade and completely typographical. The visuals of the master graphic and brand applications are full of contrasts, vivid colors and geometric shapes.