When selecting a typeface, we need to ask ourselves some deep questions to understand the real purpose of the project, considering the brand’s context and narrative in every touching point. Who is the final user? What is the purpose? Which are the brand’s main communication channels? This way we can see the real problem and then find an accurate solution.
Von Wobeser is an international law firm, a perfect example of a work in process as the brand requieres a clear editorial scheme to communicate their 36 different service areas. We selected 3 typefaces for this particular project: “Geomanist”, a clean and easily read font for subtitles, “Publico”in its multiple weights, a serif font used to highlight important texts, and finally we have a classic, “Optima” implemented in main body texts as it is easily read in printed formats.
When selecting a typeface, we need to ask ourselves some deep questions to understand the real purpose of the project, considering the brand’s context and narrative in every touching point. Who is the final user? What is the purpose? Which are the brand’s main communication channels? This way we can see the real problem and then find an accurate solution.
Von Wobeser is an international law firm, a perfect example of a work in process as the brand requieres a clear editorial scheme to communicate their 36 different service areas. We selected 3 typefaces for this particular project: “Geomanist”, a clean and easily read font for subtitles, “Publico”in its multiple weights, a serif font used to highlight important texts, and finally we have a classic, “Optima” implemented in main body texts as it is easily read in printed formats.