Bebu

Bebu is a baby clothing brand based in the USA, whose focus is to make your toddler look dandy in an environmentally conscious way. Babies grow out of their clothes so quickly that when its time to let an item go, you can exchange it for store credit and take a new or pre-loved Bebu item with you, supporting a circular economy. the branding people was challenged to create a remarkable and memorable identity for the brand, showcasing the high-end fashion side of it by developing a sleek, yet cheeky, logotype universe, a carefully curated sober color palette and a modern typographic combination. To add a playful twist to the graphic universe and complement the brand’s core assets, we developed a series of bespoke textures and illustrations inspired in children’s’ crafts. The combination of elements spawns a pristine brand meant to have an unmistakable look.